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When you're after an authentic, hand crafted look and computer fonts are just too blah, hand lettering is the answer. Whether it's for a logo, a blackboard, or an invitation, you can rest assured, there will be nothing else like it.

Ela Purnell Hand Lettering.jpg

I help clients who are looking for something different and authentic - whether they are looking for the ultimate gift, or a hand drawn decorative element for their new packaging design - you won't find any clip art solutions here.

Ela Purnell Illustration.jpg

I work with interior designers, architects and home owners to design bespoke, hand crafted artwork and patterns for feature walls and kitchen splashbacks - for both commercial and residential projects. No two are the same.

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I’m a graphic designer, specialising in hand drawn lettering and custom artwork. What does that mean? It means that I draw things by hand where required to give it a more unique, hand crafted look. I also happen to have a passion for drawing on walls (something my mother didn't necessarily approve of) My bespoke feature walls are fully customised to your chosen subject matter and colour requirements.

With over 25 years experience in the design industry and my experience with all relevant design programmes, I can easily digitise any hand drawn elements to suit various applications. Whether you want your custom artwork printed on glass for your kitchen, or whether you need print-ready files for your packaging, I will deliver the right format files to the right trade, saving you time and money.



People are visual creatures and in a world of sameness, where we are bombarded by more images than ever before, it pays to be authentic and stand out from the crowd. Why would you choose ‘off-the-shelf’ solutions when you can have something 100% unique?

Whether it's your company logo, your next marketing campaign, something for your home, or a loved one - when you engage an artist/designer, every element is created from scratch and is as original as they come. There are no boring, overused fonts in sight, no stock standard clip art, no templates.


Ela's work is stunning! I've engaged Ela for many different creative services and am always thrilled with the results. Highly recommend.


"Wow" is the first word people say as they enter the room Ela has decorated with her beautiful handwritten typography! Ela has transformed a modern functional room into a welcoming and thought-provoking space, where perspective is challenged. We are so very grateful for her passion, collaboration, professionalism and skill coupled with a friendly and approachable manner. We would highly recommend Ela to anyone!


“Ela’s art work is exquisite. 
We met her at the 2017 Auckland Homeshow while looking for decorating ideas for a new bed and breakfast in Maraetai. Ela’s gorgeous samples stood out in the small space she had. 
As soon as we had walls in our b&b gibbed, Ela popped over and discussed options for painting on one wall. 
She emailed through a couple of ideas for us to consider, and as soon as the unit was ready she completely transformed our space for us. We were left with the most unique amazing feature wall that pulled together all our colours and had everyone who walked into the unit saying ‘wow’!
I would absolutely recommend Ela Purnell Design to anyone who wants to transform a room or a house into something unique and fantastic. 
Our result was well worth the money we spent. I’m now considering which wall in my own house to get Ela to paint.”




Ela Purnell


Call me: +64 21 131 5666

or email me:


Howick, Auckland, New Zealand

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