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I work with graphic designers, agencies and business owners to design a professional looking brand that will work well across all platforms and help you to clearly communicate your message to your preferred target audience.

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I help clients who are looking for something different and authentic - whether they are looking for the ultimate gift, or a hand drawn decorative element for their new packaging design - you won't find any clip art solutions here.

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I work with interior designers, architects and home owners to design bespoke, hand crafted artwork and patterns for feature walls and kitchen splashbacks - for both commercial and residential projects. No two are the same.

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I’m a graphic designer, specialising in hand drawn lettering and custom artwork. What does that mean? It means that I draw things by hand where required to give it a more unique, hand crafted look. I also happen to have a passion for drawing on walls (something my mother didn't necessarily approve of) My bespoke feature walls are fully customised to your chosen subject matter and colour requirements.

With over 25 years experience in the design industry and my experience with all relevant design programmes, I can easily digitise any hand drawn elements to suit various applications. Whether you want your custom artwork printed on glass for your kitchen, or whether you need print-ready files for your packaging, I will deliver the right format files to the right trade, saving you time and money.



People are visual creatures and in a world of sameness, where we are bombarded by more images than ever before, it pays to be authentic and stand out from the crowd. Why would you choose ‘off-the-shelf’ solutions when you can have something 100% unique?

Whether it's your company logo, your next marketing campaign, something for your home, or a loved one - when you engage an artist/designer, every element is created from scratch and is as original as they come. There are no boring, overused fonts in sight, no stock standard clip art, no templates.


“Ela has been the perfect fit within our marketing team at Affordable Scaffolding as we rebranded we gave a brief which was undertaken and delivered which has helped us out from website , billboard, vehicle branding and advertising in all the domains we have targeted .”


“I recently engaged Ela Purnell to custom design my company logo, business cards, flyers etc. Ela was extremely efficient and offered solutions to help fine tune my brand without making me feel like I was a difficult customer! I highly recommend Ela.”


“Ela’s art work is exquisite. 
We met her at the 2017 Auckland Homeshow while looking for decorating ideas for a new bed and breakfast in Maraetai. Ela’s gorgeous samples stood out in the small space she had. 
As soon as we had walls in our b&b gibbed, Ela popped over and discussed options for painting on one wall. 
She emailed through a couple of ideas for us to consider, and as soon as the unit was ready she completely transformed our space for us. We were left with the most unique amazing feature wall that pulled together all our colours and had everyone who walked into the unit saying ‘wow’!
I would absolutely recommend Ela Purnell Design to anyone who wants to transform a room or a house into something unique and fantastic. 
Our result was well worth the money we spent. I’m now considering which wall in my own house to get Ela to paint.”




Ela Purnell


Call me: +64 21 131 5666

or email me: ela@elapurnell.com


Howick, Auckland, New Zealand

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